Having a laugh on April Fool's Day!

In celebration of April Fool's Day, I thought it might be interesting to recap some of the best practical jokes that involve the drinks trade. Courtesy of a complete list drawn up by Museum of Hoaxes, these four short examples demonstrate what creative, and somewhat mischievious, people can come up with. Remember, any publicity is good publicity to some people in the marketing world. One should be quick to notice how the advent of the internet has led to a proliferation of April Fool's pranks. It is tough to be a news editor on this one particular day of the year!
Enjoy.

Drunk Driving on the Internet
1994: An article by John Dvorak in PC Computing magazine described a bill going through Congress that would make it illegal to use the internet while drunk, or to discuss sexual matters over a public network. The bill was supposedly numbered 040194 (i.e. 04/01/94), and the contact person was listed as Lirpa Sloof (April Fools backwards). The article said that the FBI was going to use the bill to tap the phone line of anyone who "uses or abuses alcohol" while accessing the internet. Passage of the bill was felt to be certain because "Who wants to come out and support drunkenness and computer sex?" The article offered this explanation for the origin of the bill: "The moniker 'Information Highway' itself seems to be responsible for SB 040194... I know how silly this sounds, but Congress apparently thinks being drunk on a highway is bad no matter what kind of highway it is." The article generated so many outraged phone calls to Congress that Senator Edward Kennedy's office had to release an official denial of the rumor that he was a sponsor of the bill.

Guinness Mean Time
1998: Guinness issued a press release announcing that it had reached an agreement with the Old Royal Observatory in Greenwich, England to be the official beer sponsor of the Observatory's millennium celebration. According to this agreement, Greenwich Mean Time would be renamed Guinness Mean Time until the end of 1999. In addition, where the Observatory traditionally counted seconds in "pips," it would now count them in "pint drips." The Financial Times, not realizing that the release was a joke, declared that Guinness was setting a "brash tone for the millennium." When the Financial Times learned that it had fallen for a joke, it printed a curt retraction, stating that the news it had disclosed "was apparently intended as part of an April 1 spoof."

Miller Lites
In 2000 Miller Beer announced that it had struck an agreement with the town of Marfa, Texas to become the exclusive sponsor of the phenomenon known as the Marfa Mystery Lights. These are spherical lights which appear south of the town each evening, seeming to bounce around in the sky. They're variously rumored to be caused by ghosts, swamp gas, or uranium (though they're probably caused by the headlights from the nearby highway). Miller announced that under the terms of the agreement the Marfa Lights would be renamed the Miller Lites. The local paper, which was in on the joke, printed the news on its front page.

Virgin Cola’s Blue Cans
In 1996 Virgin Cola announced that in the interest of consumer safety it had integrated a new technology into its cans. When the cola passed its sell-by date, the liquid would react with the metal in the can, turning the can itself bright blue. Virgin warned that consumers should therefore avoid purchasing all blue cans. The joke was that Pepsi had recently unveiled its newly designed cans. They were bright blue.

SOURCE: http://www.museumofhoaxes.com/hoax/aprilfool/